In all my travels I see the iPhone acting as "everyman's" music system.
Presented here is a device that allows the nicer in-ear stuff to be useful in the "Real World", if the darn thing actually works it's gonna sell.
It might even enable an Impulse Buyer ( like me ) to justify buying the better IEM device.
What?, $99, gimme that, I'll take it! Where do I swipe my Card?
It's gonna be that easy.
I can even see em on Sale at those little Shops at the AirPort and I can see folks ripping open the packaging at the Coffee Shop Kiosks, anxious to give it a go for the trip they are about to make.
Hmm, a winner product. Wish I'da thought of it.
Helps to have the Noble Name brand attached to it.
Tony in Michigan
ps. I wonder how many folks will forget the darn thing at home and end up buying a second one?