CES 2012: HeadRoom
When I founded HeadRoom, I had a bad taste in my mouth from my experience showing prototype headphone amplifiers to high-end audio dealers. They were universally incredulous at my ideas. One had not even opened the box I had shipped him. He told me not to waste his time, no one had ever asked him for a headphone amplifier before. I decided to sell direct reasoning that dealers weren't going to get it, and I could price the gear more affordably for the customer with a direct-to-consumer business model.
Now we know that those dealers lacked foresight, and my ideas about headphones and headphone amps were valid. But over the last ten years HeadRoom has received hundreds of requests from dealers to carry HeadRoom products. The problem was HeadRoom simply didn't have the margins needed to sell product to dealers at a price low enough for them to match our web prices and still profit.
In the last couple of years, however, the folks at HeadRoom have been working very hard on their manufacturing efficiencies, and have been able to make enough room in the margins to begin to sell through dealers. The main thrust from HeadRoom at RMAF last year, and at THE Show this year, was to work on developing a dealer network. I have to say, the long, hard slog of these types of business activity are one of the reasons I'm here at InnerFidelity now --- I'm much better suited for this job.
I'll let Jorge tell you the details, and please excuse the dark video.